AUTOMOTIVE DIGITAL MARKETING MANAGEMENT FOR DEALERSHIPS
Maximize your number of leads and return on advertising investment across Google, Facebook, YouTube, Instagram, LinkedIn, TikTok, and more by entrusting us with the management of your automotive digital marketing for all your dealerships.
Over 80% of advertising touch points in the search for an automobile are digital.
Be present on all these touch points at the right moment with the right message, to stay in constant communication with your buyers and capitalize on all sales opportunities in this new reality of the automotive buying process.
- Complete takeover
- Focused on new digital realities
- Any advertising platform
- Lead management included
- Google certifications
- Advantageous packages
- and many other benefits!
Discover our automotive digital marketing process
Understand the current performance of your advertising channels
Obtain a comprehensive assessment of the current performance of your advertising channels and campaigns. Understand the conversion funnel used by your visitors. Identify the most viewed vehicles. Analyze your competitors’ strategies.
- Understand where you stand
- See what your vehicle buyers want
- Know your competitors strategy
- Align your objectives
Set your automotive digital marketing goal
Determine the objectives that best meet your current growth needs. Whether it’s increasing brand awareness, interactions, website or dealership visits, countering a competitor’s entry, or selling specific types of vehicles, for instance, your digital advertising campaigns will be designed to automatically maximize the achievement of these goals, thanks to the algorithms and artificial intelligence set up to work in your favor.
- Align campaign design
- Accurately measure results
- Achieve the right objectives
- Prepare your strategy
Expand your digital marketing strategy
Analyze your market, segment the demand, target, and position your offers to appeal to the most likely buyers of your new or used vehicles, or your services.
Invest in the right places and according to the variance in demand over time. Deliver the right message to each segment, based on what they are looking for and their interactions with your website.
- Increase your performance
- Optimize your resources
- Become more competitive
- Plan your tactical actions
Google business profile (Google my business)
Your Google My Business profile is like a mini website that appears in the online search results of your potential vehicle buyers. Publish your business and contact information, vehicles, and services. Attract more customers with direct messaging. Share offers, news, and events that will be displayed to buyers during their searches.
- Quickly communicate with prospective buyers
- Outpace your competitors
- Increase your sales
- Enhance your SEO
Showcase your inventory online
Automatically broadcast your entire inventory of new and used vehicles on the web to reach people who want to see them and have the intention to buy. Provide them with the opportunity to compare models, explore details, send you questions, or schedule appointments directly from your online showroom.
- Automate the online listings
- Capture buyers interest quickly
- Increase your sales
- Boost dealership traffic
Launch successful email campaigns
Maximize your results by obtaining consent from your contacts to receive your emails, then segmenting and organizing your lists to send the right message to the right people. Nurture the interest of your website visitors and prospective buyers with personalized and automated high-quality emails tailored to their stage in the buying process. Conduct A/B tests, track the events they’ve performed on your site, and optimize your strategy.
- Increase your number of leads
- Stay in touch with your customers
- Remain compliant with Canadian Anti-Spam Law
- Safeguard the quality of your lists
Google Search, Display and Youtube, Facebook, Instagram, LinkedIn, TikTok
Fine-tune all your campaigns to perfection, harnessing the full power of AI to achieve one ultimate goal: maximizing your return on investment. The better they are assembled, the more seamlessly they will integrate with each other, allowing AI and machine learning to work for you, generating conversions for all your automotive dealerships.
- Maximize your advertising returns
- Increase your number of conversions
- Include an unlimited number of dealerships with unique local context
The medium is also the message. Reach your prospects through the right advertising medium to deliver the right message at the right time. Identify the placements that will generate the best performance. Leverage machine learning to distribute your content where it will generate the most conversions.
- Improve your ROAS (Return on Advertising Spend)
- Generate more leads
- Maximize your media returns
Maximize the power of GA4 and Google Tag Manager
Harness the full potential of the industry’s most powerful analytics platforms. Track all crucial events on your website to detect leaks and recapture visitors before losing them, using the right message according to their progression towards conversion.
Develop valuable proprietary data with GA4. The platform allows you to collect anonymous information about your visitors and continue running effective campaigns while respecting privacy regulations. The earlier you start with GA4, the sooner you’ll be prepared for the anticipated disappearance of cookies and the obsolescence of standard GA3 scheduled for July 2023.
- Understand the return on your investments
- Implement an effective retargeting system
- Adjust your strategy to maximize performance
- Monitor your conversions on a customized dashboard