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  • FR
  • Dealer solutions
    • Copilot loyalty
    • Copilot service
    • Copilot leads
    • Copilot pre-owned
    • Private sale
    • Service customer loyalty
    • Call center
    • Digital marketing
    • FMT tools
  • About us
    • Our company
    • Careers
    • Contact us
  • FR

AUTOMOTIVE DIGITAL MARKETING MANAGEMENT FOR DEALERSHIPS

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Maximize your number of leads and the return on your advertising investment on Google, Facebook, Youtube, Instagram, LinkedIn, Tiktok and others by entrusting us with the management of your automotive digital marketing for all of your dealerships.

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More than 80% of advertising touchpoints when searching for an automobile are digital.

Be present at all these touchpoints at the right time with the right message to stay in constant communication with your buyers and take advantage of all sales opportunities in this new reality of the automotive buying process.

  • Complete handling
  • Focused on new digital realities 
  • Any advertising platform
  • Lead management included
  • Google certifications
  • Advantageous packages
  • …and more!
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Discover our process

Analysis
Goals
Strategy
Actions
Control
Analysis

Understand the current performance of your advertising channels

 
Attain a comprehensive overview of the current performance of your advertising channels and campaigns. Understand the conversion funnel used by your visitors. Know which vehicles are viewed the most. See the strategy of your competitors.

Benefits

  • Understand where you stand
  • See what your vehicle buyers want
  • Know the strategy of your competitors
  • Orient your goals
marketing digital automobile canaux multi-publicitaires-multi-channel-advertising
Goals

Set your automotive digital marketing goals

Fix the goals that will best meet your current need for growth. Whether it's awareness, interactions, visits to your website or your dealership, to counter the arrival of a competitor or sell certain types of vehicles, for example, your digital advertising campaigns will be designed to automatically maximize the achievement of these, due to algorithms and artificial intelligence put in place for your benefit.

Benefits

  • Guide the design of campaigns
  • Adequately measure results
  • Achieve the right goals
  • Prepare your strategy
marketing digital automobile objectifs-automotive digital marketing goals
Strategy

Develop your digital marketing strategy

Analyze your market, segment the demand, target and position your offers to interest the buyers most likely to purchase your new or used vehicles, or your services. Invest at the right places and according to the variance in demand over time. Deliver the right message to each segment, based on what they are looking for and how they interact with your website.

Benefits

  • Increase your performance
  • Optimize your resources
  • Be more competitive
  • Plan tactical actions
marketing digital automobile stratégie - automotive digital marketing strategy
Actions

Google Search, Display and Youtube, Facebook, Instagram, LinkedIn, TikTok

Tie up all your campaigns to perfection in order to make the most of AI so that they meet one and the same objective: the return on your investments. The better they are put together, the better they will integrate with each other and the more AI and machine learning will work for you to generate conversions for all of your car dealerships.

Benefits

  • Maximize your advertising yield
  • Increase your number of conversions
  • Include an unlimited number of dealers with a unique local context
marketing digital automobile- automotive digital marketing facebook, tiktok, instagram, youtube

Media placement

The medium is also the message. Reach your prospects with the right advertising media to deliver the right message at the right time. Determine which investments will generate the best returns. Take advantage of machine learning to deliver your content where it will drive the most conversions.

Benefits

  • Improve your ROAS
  • Generate more leads
  • Maximize your media performance
marketing digital automobile-automotive digital marketing media

Google Business Profile (Google My Business)

Your Google Business Profile is like a mini website appearing in online search results of your future car buyers. Publish your business and contact information, vehicles and services. Attract more customers with direct messaging. Share offers, news and events that will show to shoppers while they search.

Benefits

  • Communicate quickly with future buyers
  • Get ahead of your competitors  
  • Increase your sales
  • Improve your SEO 
marketing digital automobile automotive digital marketing google my business

Publish your inventory online  

Automatically publish your entire inventory of new and used vehicles on the web to people who want to see them and who intend to buy them. Offer them the chance to compare models, explore details, send you questions or book an appointment directly from your online showroom.

Benefits

  • Automate online download  
  • Engage buyers quickly
  • Increase your sales
  • Increase your dealership traffic  
automotive digital marketing online inventory

Launch successful automotive digital marketing email campaigns

Maximize your results by obtaining the consent of your contacts to receive your emails then by segmenting and organizing your lists in order to send the right message to the right people. Maintain the interest of your website visitors and your future buyers with quality personalized and automated emails corresponding to their stage of progress in their purchase process. Do A/B tests, see the events they performed on your site and optimize your strategy.

Benefits

  • Increase your number of leads

  • Keep in touch with your customers

  • Stay Compliant with Canada's Anti-Spam Legislation

  • Protect the quality of your lists

 automotive digital marketing  email campaign
Control

Maximize the power of GA3, GA4 and Google Tag Manager

Get the most out of the most powerful analytics platforms in the industry. Trace all the important events on your website in order to detect leaks and win back your visitors before losing them, with the right message according to the stage of progress towards conversion.

Develop rich proprietary data with GA4. The platform allows you to collect anonymous information about your visitors and continue to make successful campaigns while respecting privacy legislation. The sooner you start with GA4, the sooner you will be ready for the announced disappearance of cookies, and the obsolescence of standard GA3 scheduled for July 2023.

Benefits

  • Understand the return on your investments
  • Set up a good retargeting system
  • Adjust your strategy to maximize your performance
  • Control your conversions on a personalized dashboard
marketing digital automobile automotive digital marketing google analytics
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© FMT Performance 2022

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CONTACT US

4255 Lapinière blvd suite 100
Brossard, QC  J4Z 0C7

450-465-3575
info@fmtperformance.com

4255 Lapinière blvd suite 100
Brossard, QC  J4Z 0C7

450-465-3575
info@fmtperformance.com

ABOUT US

Our company
Careers
Contact

SOLUTIONS

Copilot loyalty
Copilot service
Copilot leads
Copilot pre-owned
Private sale
Call center
Service customer loyalty
FMT tools
Digital marketing

SOLUTIONS

Copilot loyalty
Copilot service
Copilot leads
Copilot pre-owned
Private sale
Call center
Service customer loyalty
FMT tools
Digital marketing

ABOUT US

Our company
Careers
Contact

  • FR
  • EN

© FMT Performance 2022

Privacy policy
Cookie policy

fmt canadian business semrush
  • FR
  • EN

Request a price