AUTOMOTIVE DIGITAL MARKETING MANAGEMENT FOR DEALERSHIPS
Maximize your number of leads and the return on your advertising investment on Google, Facebook, Youtube, Instagram, LinkedIn, Tiktok and others by entrusting us with the management of your automotive digital marketing for all of your dealerships.
More than 80% of advertising touchpoints when searching for an automobile are digital.
Be present at all these touchpoints at the right time with the right message to stay in constant communication with your buyers and take advantage of all sales opportunities in this new reality of the automotive buying process.
- Complete handling
- Focused on new digital realities
- Any advertising platform
- Lead management included
- Google certifications
- Advantageous packages
- …and more!
Discover our process
Understand the current performance of your advertising channels
Benefits
- Understand where you stand
- See what your vehicle buyers want
- Know the strategy of your competitors
- Orient your goals
Set your automotive digital marketing goals
Fix the goals that will best meet your current need for growth. Whether it's awareness, interactions, visits to your website or your dealership, to counter the arrival of a competitor or sell certain types of vehicles, for example, your digital advertising campaigns will be designed to automatically maximize the achievement of these, due to algorithms and artificial intelligence put in place for your benefit.
Benefits
- Guide the design of campaigns
- Adequately measure results
- Achieve the right goals
- Prepare your strategy
Develop your digital marketing strategy
Analyze your market, segment the demand, target and position your offers to interest the buyers most likely to purchase your new or used vehicles, or your services. Invest at the right places and according to the variance in demand over time. Deliver the right message to each segment, based on what they are looking for and how they interact with your website.
Benefits
- Increase your performance
- Optimize your resources
- Be more competitive
- Plan tactical actions
Media placement
The medium is also the message. Reach your prospects with the right advertising media to deliver the right message at the right time. Determine which investments will generate the best returns. Take advantage of machine learning to deliver your content where it will drive the most conversions.
Benefits
- Improve your ROAS
- Generate more leads
- Maximize your media performance
Maximize the power of GA3, GA4 and Google Tag Manager
Get the most out of the most powerful analytics platforms in the industry. Trace all the important events on your website in order to detect leaks and win back your visitors before losing them, with the right message according to the stage of progress towards conversion.
Develop rich proprietary data with GA4. The platform allows you to collect anonymous information about your visitors and continue to make successful campaigns while respecting privacy legislation. The sooner you start with GA4, the sooner you will be ready for the announced disappearance of cookies, and the obsolescence of standard GA3 scheduled for July 2023.
Benefits
- Understand the return on your investments
- Set up a good retargeting system
- Adjust your strategy to maximize your performance
- Control your conversions on a personalized dashboard
