" Today, people are increasingly using communication channels simultaneously, which is why it's important to have the right range."
One of the key elements is the transfer of status between channels. This prevents, among other things, duplicate communication when a customer has registered on one of the channels.
The communication channels that provide the best conversion rates are those with which we can converse with the customer.
Transfers of status between communication systems allow you to create a complete customer portrait, which is impossible to achieve when the work systems are in silos.
Omnichannel campaing by FMT