Cookie policy

Last updated: April 12, 2020

At FMT, we understand your concerns about privacy and we value our relationship with you. This Cookie Notice (hereinafter referred to as the “Notice”) explains how FMT Strategy & Performance and its affiliates use cookies and other similar technologies to recognize you when you visit their websites which are linked by the this notice (hereinafter referred to as “site”). It explains what these technologies are, why we use them, and your rights to control how we use them.

It is the company FMT Stratégie & performance (established at 9160 Boul Leduc, Suite 410
 Brossard, QC J4Y 0E3 Canada) which is responsible for processing the data for your information.

For the purposes of this notice, we refer to these entities collectively as “FMT”.

This notice includes the following sections:

  • What are cookies?
  • Types of information collected and reasons for collecting it
  • Types of cookies we use
  • How long cookies are stored on your device
  • Management of cookies
  • Consequences of disabling all cookies
  • Changes to the cookie notice
  • Communicate with us
  • Glossary

What are cookies?

Cookies are text files that are downloaded to your computer or mobile device when you visit a website and that store certain information about how the site is used. They are useful because they allow websites to recognize a user’s device. They are then returned to the original website on each subsequent visit or to any other website that recognizes them. To learn more about cookies, visit

In this notice, the term “cookies” is used broadly to include all similar techniques and technologies, including web beacons and log files. To learn more about these additional tools, see our Glossary section below.

Types of information collected and reasons for collecting it

Cookies help us better understand your use of our site and, therefore, among other things, allow us to provide visitors to our websites a more personalized and consistent experience. Here are some examples of the types of information we collect using cookies: the number of users who visit the FMT site, the frequency of visits to the site, the pages visited, the clicks made on the site and the total time navigation on the site;

  • the name of the website visited before the FMT site;
  • whether or not this is a first visit to the site;
  • your display preferences (eg layout, size preferences, language, etc.);
  • your purchases and orders;
  • your username, password, type of browser used and your IP address, so that you can be recognized on future visits.

Please note that we do not collect your name or email address using cookies.

In addition, cookies allow us to do the following: Personalize your visit: We may use the information collected during your visit to facilitate your next visit to our site.

Personalize the advertising and marketing messages presented on the site, whether they are messages from us or from third parties. Our goal is to satisfy your desires as quickly and easily as possible.

Analyze customer trends: We compile information about visits to our site and analyze it globally in aggregate form. This type of study is designed to identify trends among the many visitors to our site, rather than analyzing information about a particular visitor.


Types of cookies we use

We use first party cookies and third party cookies for a variety of reasons. Some cookies are necessary for technical reasons, whether it is to operate our site or to provide you with basic functionality. We call these cookies “essential” cookies. Other cookies allow us to track and target the interests of our users and to improve the experience on our site. Third parties also use cookies on our site for advertising, analytical and other purposes. The specific types of first or third party cookies used by our site and their purposes are described below.


First Party Witnesses

These are the cookies created by FMT. For the most part, they are used to allow you to browse our site and use these different functions. They can also be used for analytical activities.


Third party cookies

In addition to our own cookies, certain third parties and affiliates may place cookies on your computer, access them and associate web beacons. These cookies are used to provide third party functions or functionality on our site. Parties that set third-party cookies may recognize your device both when it visits our site and when it visits certain other websites.

Here are the types of first and third party cookies we use on our site:

Essential Website Cookies: These cookies are used strictly to provide you with the services offered on our site and to use some of its features, such as accessing secure areas that require registration. As these cookies are only necessary for you to use the site, you cannot refuse them without compromising the functionality of the site.

Functional cookies: These cookies allow you to browse the site or take advantage of some of its features, such as storing language preferences, placing orders online or using instant messaging support. As with essential cookies, disabling these cookies could affect the functionality of the site, such as your language preferences.

Analysis Cookies: These cookies allow us or our third-party analysis service providers to collect statistics (aggregate or anonymous) about your use of the site or that of other visitors. With this information, FMT is able to improve the functions offered on its site.

Online Behavioral Advertising Cookies: These cookies, provided by our third-party advertising partners, collect several types of data about your browsing habits, as well as your product and service preferences. This information enables FMT and its third-party advertising providers to display relevant advertising on the Site and on other sites that you visit.

To refuse these various types of cookies, please follow the instructions below, in the Cookie Management section.

  • How long cookies are stored on your device
  • The length of time that cookies are stored on your device may vary depending on the category to which they belong: temporary or permanent.
  • Temporary witnesses

We use temporary cookies on all of our secure pages to assign and store a session ID. You can browse our entire site without interruption. This identifier is also used for internal analysis purposes. It does not allow us to identify you by name. Also, this type of cookie does not leave any recoverable information on your hard drive. Most of our exclusive cookies fall into this category and expire when you close your browser


Permanent witnesses

Our proprietary analysis cookies and our third-party cookies are persistent cookies. They allow us to understand the browsing behavior of visitors over a long period of time or to provide you with additional functions associated with your requests for site personalization and the content you have recorded or stored. They can be stored on your computer for 24 hours, a week, or several years, depending on their function. In other words, these cookies remain in place even when you close your browser and our site may use them to recognize your computer when you relaunch your browser later.


Cookie management

We only place cookies on your device with your consent. If you choose to decline cookies, please follow the instructions below.

All Cookies: You can indicate your preferences for receiving each of the types of cookies by managing them in your web browser. As the way to enable or disable cookies varies from browser to browser, we recommend that you consult your web browser’s help menu to learn more about cookie preferences. You can also configure your browser at any time to be notified when a cookie has been received. So you can choose to accept or reject it. Under no circumstances can cookies read data off your hard drive and you can delete them from your computer at any time. Currently, it is technically impossible to synchronize the settings between your browsers and your devices (your computer or your smartphone). You should set them in every browser or device you are currently using, as well as every time you use a new browser or device. Please note that if you choose to disable cookies, this choice will apply to all cookies with the consequences on the functionality of the site explained in the Consequences of disabling all cookies section that follows.

Analysis cookies: To deactivate analysis cookies managed by our third-party analysis service partners, you can use the browser deactivation methods mentioned above or use the analytical cookie deactivation mechanisms provided by our providers. analytics services: Browser add-on for opting out of Google Analytics.

Online Advertising Cookies: If you would like to learn more about the targeted advertisements that appear in your browser and how you can generally control the cookies placed on your computer in order to serve you web-targeted advertisements. interest, click the link on the Network Advertising Initiative cookie opt-out page, the Digital Advertising Alliance of Canada opt-out tool, or Your Online Choices to opt-out cookies to stop receiving interest-based advertising from companies participating in these programs. To opt out of Google Analytics cookies for displaying advertisements or to personalize advertisements from the Google advertising network, go to the Google Ads Settings page. You can also unsubscribe from some of our partner ad networks using the following links: Google Ads Settings

These cookies, set by FMT or by advertising partners, collect several types of data about your browsing habits, as well as your preferences with regard to products and services. This information enables FMT and its partners to display relevant advertisements on their respective websites.


Consequences of disabling all cookies

If you choose to turn off cookies, you can continue to use certain parts of our site. However, some useful functions may no longer work, depending on the cookies you turn off. For example, you will no longer be able to use the online chat feature to ask technical questions or make purchases. Also, the site and its content may no longer be as relevant depending on your preferences. You will no longer be able to search for retailers on our tool or share pages on your social network.

Please note that if you have disabled one or more cookies, we may continue to use the information collected by those cookies prior to their deactivation. However, we will stop collecting information using the cookie as soon as it is deactivated.


Changes to the cookie notice

This notice may be amended from time to time. Any changes made will appear on this site. Please review this Cookie Notice regularly to stay informed about our use of cookies. If you have any questions, please contact us as explained below.


Contact us

If you have any questions about the use of cookies on our site, please feel free to contact us by email at: You can also find more general information about the types of information we collect about you and how to exercise your data privacy rights in the privacy policy.



Cookies are text files that contain information about site usage that are downloaded to your computer or mobile device when you visit a website. They are then returned to the original website on each subsequent visit or to any other website that recognizes them.

Log files are web server files (which store information such as domain names or IP addresses, URLs, HTTP response code, the site you are visiting us from or the date and duration of your visit) which are automatically created when a user visits a site.

Certain pages of our website contain web beacons (also known as “web beacons” or “web beacons”). A tracking pixel is an electronic image that usually consists of a single pixel. They can be placed on a web page or in an email to transmit information, including personal data such as the IP address of the computer that downloaded the page in question, the URL of the page, the time of consultation of the page and the type of browser used, as well as the data contained in the cookies sent by a third party. 


To improve your user experience and measure the audience on this site, we use cookies.