How to develop an effective marketing plan for your car dealership
Think outside the box and explore current trends
To keep up the pace of your car sales, you need to be creative. Make sure you understand what motivates customer interest in your dealership and what sways the decision in your favor, then use this knowledge to implement unique marketing tactics that set you apart from the competition.
Embrace and stay on top of new technologies
Virtual reality tools allow potential buyers to preview cars in their own living room or office, without having to visit the dealership. Use these tools to offer your customers a 3D immersive experience.
Use social media strategically
Plan your posts, activities, and marketing tasks in advance based on your marketing schedule and goals. Allocate time and money wisely to establish a consistent presence on the various platforms you choose. Share relevant information and use paid advertising channels to attract new customers.
Offer loyalty incentives
Encourage customer loyalty and build a relationship with them by giving them access to exclusive discounted or free services when they come to the dealership. This significantly increases the chances that these prospects will turn into sales.
Use personalized ads and targeted advertising
Captivate your customers with personalized ads that appear at the top of a page containing relevant search results. Use analytics to track profile visits, revenue generated by advertising campaigns, and more. Advertise on websites where your customers already browse with automotive digital marketing campaigns.
Dealerships looking for a boost for their online ads can rely on FMT. We take care of the complete management of your online advertising campaigns to maximize your prospects and return on investment. With our team of specialists, you can be sure to receive accurate and detailed reports on your advertising performance. Let’s work together to achieve your goals!
Focus on the customer experience: when you exceed your customers’ expectations, that’s when your business stands out and surpasses your various competitors. With timely maintenance follow-up for all your customers, you ensure to provide the best service and maintain an impeccable brand image.
FMT is your go-to for your automotive marketing needs. Visit our website to learn more about our services and programs, and schedule an appointment to discuss your marketing needs.
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