How to organize a profitable VIP sales event for car dealerships – A guide by FMT Performance

Organizing a VIP sales event can be an excellent way to attract new customers to your car dealership and increase sales. However, it is important to carefully plan the event to make it both profitable and positive for your business. Here are some tips to help you succeed in your next VIP sales event.

What to do

Plan ahead

Make sure to plan the event far enough in advance so that you can promote it effectively and invite the VIP customers you want to target. You should also make sure to have enough staff to manage the event and provide excellent customer service. Need help with your event? Our team of experts is available to create your event according to your needs!

Offer exclusive benefits

VIP customers expect exclusive treatment, so make sure to offer exclusive benefits such as discounts, special offers, gifts, etc. You can also offer test drives, demonstrations, and presentations of new models to make the event more attractive.

Advertise

Use social media, advertising, and emails to promote the event to your VIP customers. Make sure that your invitations are attractive and include all the important details of the event, such as the time, location, exclusive offers, etc.

Track sales

Make sure to track sales made during the event and provide excellent customer service to ensure that customers are satisfied with their experience and will come back.

Create a welcoming atmosphere

Make sure the event is welcoming and enjoyable for your VIP customers. You can create a festive atmosphere with decorations, music, drinks, and snacks.

What not to do

Don’t be too agressive

Avoid putting too much pressure on customers to make a purchase at the event. The goal is to create a positive experience for them and make them want to come back, not to push them to buy something they don’t want.

Don’t neglect follow-ups

Make sure to follow up with customers after the event to remind them of exclusive offers and give them the opportunity to come back and make a purchase.

Don’t be disorganized

Avoid appearing disorganized or lacking staff to manage the event. This can give a bad impression of your business and discourage customers from returning in the future.

Be generous

Make sure to offer exclusive benefits and special offers that are interesting enough to entice VIP customers to come to the event and make a purchase.

Don’t underestimate the importance of the customer experience: The customer experience is key to success!